A boom of bones and books: The "popularization industry" of Atapuerca and human-origins research in contemporary Spain.

Atapuerca is an important prehistoric site in northern Spain that yielded the oldest hominid fossils in Europe in 1994. Since 1998 the three co-directors of the research team have in sum (co-)authored more than twenty-five popular science books, a boom without precedent in human-origins research. This paper will put forward three hypotheses. First, that these books were instrumental in achieving public recognition and financial support for the research project. Second, popular books on human origins serve as "enlarged battlefields" and as a meta-forum to expose new ideas to the scientific community. Third, the public visibility of these publications enables their authors to assume new roles that go well beyond their part as paleoanthropologists.